The psychology of behaviour change: how and why it happens

Janna Ter Meer of the Behavioural Insights Team (BIT) talked about why it is so difficult for consumers and organisations to change behaviour even when this is in their own self-interest. Janna shared insights from research on behaviour change, particularly in relation to ethical decision-making, and shared examples from the Behavioural Insights Team on how their methodology has informed change interventions with consumers and organisations.

Crispin Oyen-Williams of Business Innovate talked about how the application of social psychology and its scientific approach can offer organisations a more certain form of market intelligence and a new way to change the behaviours of stakeholders and challenge public policy arguments. He provided examples of how this works in practice and the commercial and wider benefits.