ETI is an alliance of companies, trade unions and NGOs that promotes respect for workers’ rights around the globe. We are not a consumer organisation nor do we run any consumer campaigns. But we take heart when consumers champion workers’ rights. Public campaigns and consumer pressure can play an important role in raising awareness about issues and driving changes in business behaviour. Consumers hold a great deal of power; they can communicate directly to the brands they buy from, telling them what they expect. They can also call for brands to fully engage in ethical trade and communicate their efforts and progress to customers.