We advise companies to take time to engage in dialogue with us before submitting a formal application, so they can better understand ETI membership obligations and to give us the opportunity to gauge their commitment to ethical trade. We look at a number of things including company size, as a credible ethical trading programme does need to be adequately resourced. In some cases, after meeting with prospective applicants, we advise them that they are not yet ready to become members and recommend steps to prepare themselves. Once an application is submitted it is formally considered by the ETI Board. Applications may be turned down at this stage if the Board is unconvinced of the applicant’s ability to meet ETI membership obligations and deliver a credible ethical trading programme.