Meet our newest company member - JoJo Maman Bébé

JoJo Maman Bébé, is proud to announce our membership to the Ethical Trading Initiative (ETI), further strengthening our commitment to ethical and responsible sourcing.

Founded in 1993, we are one of the UK's leading mother and baby brands, offering maternity and baby clothing, toys, nursery products, and accessories. 

We are dedicated to providing high-quality, practical and beautiful products, and putting children at the heart of everything we do.

Built on a foundation of doing business better, in 2016 we received our first B Corp certification, demonstrating our commitment to people and the planet in our operations.

As part of this new chapter, we will collaborate with ETI to further enhance our responsible sourcing and human rights due diligence efforts. This includes regularly reviewing and improving our business practices, while sharing insights and progress with our teams and stakeholders.

We aim to further strengthen transparency across our supply chain to make a lasting and positive impact on the lives of the people who bring our products to life.

Laura Golledge, Head of Quality, Technical and Compliance, said:

"At JoJo, we are always striving to enhance our commitment to fairness and human rights within our supplier community. We believe that joining the ETI will accelerate these efforts by providing us with the tools, training, and support needed to deliver our human rights strategy more effectively and move beyond traditional auditing.

We’re excited about the opportunity to collaborate with like-minded brands and play an active role in shaping the future of responsible business."