"You need to work continuously to keep your messages at the top of your suppliers' minds."

Listen to ETI Director Peter McAllister discussing ETI's new approach to ethical trade.

"The key question is not whether these issues exist, but what we are all doing about them."

"In the South African context, it's important not to force people to do things. It's about wooing people, building trusting relationships and winning over their confidence."

"Creating widespread, sustainable change for workers - particularly in the current global economic climate - is a tough challenge, but it must always be our focus. I am convinced that our new approach will help us realise this."